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Book Publishing

This section showcases my academic journey in creative writing, featuring projects that demonstrate my ability to craft engaging stories across genres. Creative writing has allowed me to develop my voice, experiment with different styles, and create stories that engage and inspire. Guided by Beth Ain, a published author and former Scholastic editor, my classes combined literature analysis and a publishing perspective, enriching my approach to storytelling. Here, you'll find a collection of my work from college classes that pushed the boundaries of imagination and refined my craft. Each project is a testament to my journey as a writer, capturing moments of creativity, learning, and growth.  

Children's and YA Book Publishing

( Fall 2024 )

Taught by Matthew Schweitzer, this course covers the acquisition, editing, and promotion of children's and YA fiction and non-fiction, exploring the full publishing process from design and production to marketing and retail. Significant projects include a team-based Book Launch Presentation where we created an imprint and presented a lineup of books for acquisition.

Book Promotion

( Fall 2022 )

Taught by Rosanne Romanello, this course covered the key strategies in book promotion, field sales, and book retailing. We developed comprehensive skills in creating catalogs, advertising, and media promotion. Significant projects included designing a sales deck for both a real and a fictional book, creating a detailed book jacket, and presenting a marketing, publicity, social media, and educational plan for a chosen book. These assignments enhanced my understanding of the multifaceted approach needed to effectively promote books in the industry.

Book Design and Production

( Fall 2021 )

Taught by Joseph Gannon, this course explored book design, production, and manufacturing, covering type selection, page design, materials, and manufacturing processes. We practiced using desktop publishing software, culminating in a team project where we designed the full manuscript and cover for Pride and Prejudice from Project Gutenberg.

Essentials in Publishing

( Fall 2020 - Spring 2021 ) – University of Central Lancashire

Taught by Alexa Gregson-Kenmuir, this course provided an overview of the publishing industry, covering business structures, markets, trends, and challenges. Key projects included an analytical article examining the impact of COVID-19 on a publishing department, and a team-based Book Launch Presentation.

Creating a Print Book

( Fall 2020 - Spring 2021 ) – University of Central Lancashire

Led by Gary Buckland, this course focused on the end-to-end production process of printed books, from design to manufacturing. Significant projects included designing a book jacket for The Hobbit, creating cover designs for The Color Purple, and producing a complete book design for Beautiful Bookshops, including its jacket and interior.

Issues and Innovations in Publishing

( Fall 2020 ) – University of Central Lancashire

Taught by Wayne Noble, this course examined current challenges and trends in publishing, emphasizing creative problem-solving. The primary project involved developing a product proposal for the industry, where I conceptualized and pitched a digital magazine.

© 2024 Daniela Wydler. All rights reserved.
Some images © their respective owners.

For inquiries, contact: d.wydlr@gmail.com

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